Head of Growth Focused on Revenue Systems & Omnichannel Marketing
I build full-funnel growth systems that connect acquisition, activation, retention, revenue, analytics, automation, lifecycle marketing, and product-led execution. I'm a hands-on builder with agency experience who has built everything from landing pages, reporting dashboards, campaigns, and CRM builds.
Best Fit: Head of Growth
My strongest fit is not a traditional marketing role limited to brand, campaigns, and awareness. My strongest fit is technical growth leadership — where marketing, product, data, automation, AI, and revenue systems meet.
I am built for roles that require both leadership and hands-on execution across marketing, data, automation,
and revenue systems. My technical fluency aids me in connecting Marketing, Product, & Engineering.
aiOS: My AI Operating System
I use AI as an operating layer across my work — not as a shortcut, but as leverage for more volume. My aiOS helps me iterate faster, multiply output, and communicate clearer updates to leadership.
Strategy Layer
Experiment Layer
Reporting Layer
Automation Layer
Karpathy-Style Memory
Knowledge is structured as a tiered memory system with working context, episodic recall, and long-term semantic storage. Inspired by Andrej Karpathy's thinking on memory in LLMs, I export my thinking into persistent, structured formats that survive across sessions and compound over time. Whether it's wiki-style or RAG, this memory layer is vital to saving time, receiving high quality output, and maximizing tokens.
Obsidian Vault
My second brain lives in a bi-directionally linked Obsidian vault. Building an almost CLEAN architecture into it for extraction, it's extremely modular, allowing me to connect this to any model or harness. Strategies, experiments, frameworks, and decisions are networked and connected. Every project created has immediate context, training, and skills at its disposal.
ACE Framework
The ACE framework organizes AI-assisted work across three core layers: knowledge, time, and projects. Atlas holds the source of truth. Calendar anchors execution to real-world timing. Efforts organizes active projects. When paired with MAPs, this becomes a powerful OS for multi-agent execution — allowing agents to coordinate with context, operate against deadlines, support active initiatives, and compound output at the highest quality.
[MEMORY LAYER]
[KNOWLEDGE GRAPH]
[EXECUTION LAYER]
My Growth Operating System
A repeatable system for identifying, prioritizing, testing, and scaling revenue opportunities.
Clarify
Define what growth means right now. More leads, lower CAC, higher retention, or faster activation?
What are the measurable outcomes that matter most?
Diagnose
Find the actual constraint: traffic quality, funnel drop-off, offer clarity, CRM hygiene, or reporting gaps.
Where do the real opportunities and bottlenecks lie?
Prioritize
Use RICE / ICE frameworks. Not all good ideas deserve resources right now.
Prioritize build order by what actually moves the needle.
Experiment
Run controlled tests on landing pages, offers, audiences, campaigns, messaging, and creatives.
Find success before committing to large media spend.
Scale
Turn winning experiments into repeatables: Campaign templates, SOPs, automation, dashboards, CRM workflows.
Double down on the winners and scale.
The Growth Model I Operate Around
Metrics
Focus
Metrics
Focus
Metrics
Focus
Metrics
Focus
Metrics
Focus
Capabilities
Growth Strategy
- · Full-funnel strategy
- · Go-to-market planning
- · Funnel audits
- · Revenue modeling
- · Experiment roadmaps
- · Channel strategy
Performance Marketing
- · Google Ads
- · Meta Ads
- · Programmatic / CTV
- · Retargeting
- · ROAS optimization
- · Creative testing
Analytics & Measurement
- · GA4 & GTM
- · Server-side tracking
- · Attribution modeling
- · Amplitude
- · Dashboards
- · CRO analysis
Automation & Revenue Systems
- · CRM workflows
- · HubSpot / Salesforce / Zoho
- · n8n / Make / Zapier
- · Lead Routing & Sales Handoff
- · Lifecycle automation
- · Reporting automation
AI-Driven Execution
- · AI content systems
- · Campaign production workflows
- · LLM-assisted research
- · Agentic Automations
- · SOP generation
- · Strategic planning support
Product & Engineering Collab
- · Product-led growth
- · Landing page systems
- · Conversion flows
- · Data pipelines
- · Experiment instrumentation
- · Developer collaboration
Tech Stack
78 tools across 11 disciplines
Leadership Scope
I lead growth and marketing work from the strategy layer down to the systems, workflows, and execution that make it real.
Where I Create Impact
The contexts where I do my best work
Scaling product-led acquisition, trial conversion, and expansion revenue
Building acquisition infrastructure for Series A–C companies
Turning complex service offerings into predictable revenue pipelines
Multi-client performance operations with shared tooling and reporting
Unifying disconnected marketing, CRM, analytics, and automation
Teams I Lead
Leadership Principles
Systems > campaigns. Build once, run forever.
Data informs, experiments decide.
Revenue is the only metric that matters at the end of the quarter.
Featured Case Studies
Scaling Multi-Channel Performance with Analytics, AI, and Automation
Scaling E-Commerce Revenue to $4M Annual Through Paid Media & Lifecycle
Local Service Growth via SEO, Paid Search, and Website Systems
Want to see how I think and execute?
Explore case studies, download my resume, or reach out directly.